John Doerr was the first investor in Google. He also wrote the book on OKRs, the gold standard of goal setting for pretty much every successful company. My job was to turn his framework into something people could actually learn from on a screen.
I joined “What Matters” as Head of Content and ended up co-writing the curriculum and scripts, producing the shoots and directing Doerr and his right hand, Ryan Panchadsaram, on camera.
The course launched on Coursera and became one of their highest-rated business offerings. 45,000+ students, a 4.9-star rating and a steady stream of reviews from people who said it changed how their company operates.
We made a course about management frameworks that people actually finish.
