Jordan
McArthur.

Creative Producer & Brand Executive · Philadelphia, PA
Summary

Creative producer and brand executive with 10+ years building content, IP and brands across entertainment, kids' media and tech. Co-produced two seasons of Yo Gabba GabbaLand! for Apple TV. Currently leading Season 3/4 development. Background in classical theater. Experience in large scale crowdfunding, course development and full-stack product building.

Experience
Yo Gabba Gabba! / Yo Gabba GabbaLand!
Brand Executive & Co-Producer · 2022–Present
  • Co-produced 20 episodes of Yo Gabba GabbaLand! across 2 seasons for Apple TV
  • Currently leading development for Seasons 3 and 4, managing the Apple TV creative relationship
  • Lead creative producer working directly under EPs/Co-Creators/Showrunners Scott Schultz & Christian Jacobs
  • Oversaw freelance writing staff, story edited scripts and day-to-day creative approvals
  • Managed talent curation and booking: Thundercat, Anderson .Paak, CHVRCHES, Flea, Diplo, Gillian Jacobs, Reggie Watts and 40+ others
  • Produced the 2025 Coachella set (Thundercat, Weird Al, Flavor Flav, Portugal. The Man, Paul Williams and more), 30-city national tour and NPR Tiny Desk Concert
  • Built brand infrastructure from scratch: social media (0 to 1M TikTok, 10K to 445K Instagram), licensing ($1M+ in year one), 8 album releases with BMG
  • Manage a team across production, marketing, social media and licensing
  • Emmy nomination for Costume Design, Season 1
The Aquabats!
Co-Manager · 2020–Present
  • Co-manage alongside founder Christian Jacobs. Responsible for every major business and creative decision.
  • Led $1M Kickstarter campaign and oversaw 5-year fulfillment
  • Overhauled business model: moved music to owned label (Gloopy Records), merch production, distribution and fulfillment to owned operation (Gloopy Industries), secured distribution with MVD
  • $2.36M in merch sales at $0 ad spend, $55 AOV, $96 LTV
  • Executive produced 2 albums, 24 YouTube episodes, 200+ live shows, 10+ national tours and Coachella 2024
  • Grew social from 40K to 140K followers, YouTube to 310K+ subscribers
  • Orchestrated the exit from half-dozen predatory legacy music industry contracts
WhatMatters.com (John Doerr)
Head of Content · 2020–2022
  • Wrote, produced and directed the first comprehensive OKR course for Coursera: 45,000+ students, 4.9-star rating
  • Directed John Doerr and Ryan Panchadsaram (Advisor to the Chairman, Kleiner Perkins) on camera
  • Advised corporate leadership teams on OKR implementation, including Vanderbilt University executive leadership
  • Produced blog, video and marketing content. Managed organic and paid marketing efforts
Askwith & Co
Lead Strategist & Producer · 2016–2020
  • Strategy and management for record-setting, fan-supported entertainment properties
  • Worked on crowdfunding and community engagement campaigns for Mystery Science Theater 3000 ($5.7M raised, 48,000 backers), Super Troopers 2 ($4.6M, 43,000 backers) and The Aquabats ($1.1M, 6,000 backers)
Jordan McArthur Creative
Select Consulting & Development · 2018–Present
  • Co-created The Cartoon Misadventures of Grumpy Cat for NBC Universal/Peacock with Aubrey Plaza (EP/Voice). Show bible, pilot script, animation test (Studio: Six Point Harness), full visual development. (2023–24)
  • Produced 3 seasons of BTS content for Warner Bros/TruTV's Tacoma FD (2018–20)
  • Executive coaching (communication and OKR goal setting) for various organizations (NDA-restricted)
  • Developed and pitched dozens of original IP to streamers, networks and producers
Guidebook Inc.
Senior Manager, Content Marketing · 2014–2016
  • Sole owner of content marketing's contribution to inbound lead generation
  • Increased organic blog traffic 480% in first 6 months
  • Produced all digital media in-house: video, audio, motion graphics, infographics
  • Maintained 6% weekly growth rate for email newsletter subscribers
  • 100+ page-1 keywords through SEO management
The Vineyard Theatre
Marketing Manager · 2013–2014
  • Drove marketing for Tony Award-winning Off-Broadway theater
  • Increased social media engagement 70% in first month
  • Produced digital marketing content including video, social and television ads
Success Academy Charter Schools
Communication Lead · 2012–2013
  • Oversaw engagement of 7,000+ families through enrollment process
  • Managed family communication team and third-party call center
  • Transitioned underperforming call center to high-performing competitor in three weeks
Education
MFA, Theater The Old Globe / University of San Diego · 2010

< 1% acceptance rate. Classical training in Shakespeare performance, directing and text analysis. Performed in King Lear, Twelfth Night, Coriolanus, A Midsummer Night's Dream and others at the Old Globe Theater.

BA, Theater (Acting) Christopher Newport University · 2007

Magna cum laude.

Skills / Toolkit
Making Things Producing (TV, Live Events, Digital), Writing, Screenwriting, Directing, Story Editing, Video Editing
Running Things Project Management, OKRs, Budgeting, Team Leadership, Licensing, Talent Booking, Artist & Label Relations
Building Things Python/Flask, SQL/PostgreSQL, API Development, Automation, Jinja2/HTML, AI-assisted Development
Growing Things Brand Strategy, Content Marketing, Audience Growth, Crowdfunding, Social Media, SEO/Analytics
Software

Final Cut Pro, Adobe Creative Suite, Figma, Canva, Notion, Airtable, GA4, Shopify